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Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, ‘The Guardian’ reported on Tuesday.
The three-month public relations offensive, called ‘I Am the West’, will also include high-profile events in regions such as Peshawar and Mirpur, ‘The Guardian’ said. Seven in ten British Pakistanis are Mirpuris.
According to ‘The Guardian’, the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at ‘15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines’. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
The central theme of the campaign, ‘The Guardian’ said, "is to assert that there is no contradiction in being a Muslim and being British." It has four key aims, the daily reported: ‘to ensure Pakistanis realise the west is not anti-Islamic, that British society is not anti-Islam, to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate constructive debate on the compatibility of liberal and Muslim values’.


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Its a big humiliation on part of Britain. It looka like they are begging in front of this nasty rogue and a terrorist state of Pakistan. Instead of this begging all the countries should unite and omit the map of Pakistan from the world map.This country is a big headpain for the whole world.
The ads need to be played on British Tv as well .. for the home grown terrorists.
I used to respect the Brits, who were not too long ago a nation deserving of respect. No longer. I have absolutely NO respect for them and haven´t for years. Their symbol should change from the Bulldog to the Poodle. A nation without real men. They´re history.
The British have made the amazing transformation from being European conquerors to European Eunuchs. God Save the Queen and her Eunuchs !
This is crazy and stupid. If Britan things and belive that by doing this they will stop the attack then they are living in fools world. If the guys who bomb and kills had that much of knowledge and snese than they would not do those kind of things in the 1st place. Britian politician (and as stupid as like any other place) need to understand that terrorism has no country and religion.
UK"s sample Ad on Pak TV: "Don"t attack us please. We are once were the most ardent supporters of Separatist and Extremist Organizations. Don"t target us, please. You can target countries like India which don"t retaliate and countries with Muslim appeasement government and parties which are ready to sacrifice their own citizens for the sake of Muslim votes, Don"t attack us please"
Idiots, Fools, Ladies and Gentlemen with the Union Jack, what else can be said, this is nothing but encouraging a terrorist ideology. Stop this stupidity.
This is the fate of THE GREAT BRITISH EMPIRE which ruled,looted and divided every part of this world with their divide and rule policy.Please understand the blood of the human being does not know about the race,colour,region etc.Please treat all in this world as one and let peace prevail over the destruction.pal
With reference to the article titled "Dont Attack us , says Britain" , Is it that the cows are finally coming home to roost ? Britain , that sowed so much hatred between two communities that India and Pakistan were created is now at the mercy of one of its creations ? Is this Divine justice ? Only time can tell . But this much is certain , that things will not end here . We in India will have to fight this menace , if not today then tomorrow !! But surely , it will end in either one of us neighbors wiped out from the face of the planet !! And I hope it is Pakistan that does a disappearing act !!
This would only prove that Pakistan is the epicentre of terrorism. If Pakistan has self-esteem they should not telecast.
Brits got what they deserved. These are the very same people who sided with Pakistan in every issue. It's Karma. They filled up more Pakistanis there than Indians.
This is absolutely absurd and without precedence. Britain does not have to capitulate or beg with the terrorists of Pakistan when their biggest problem is home-grown terrorism. The main problem facing Britain now is that muslims of Britain do not feel British enough. Just take a stroll around any of the 'Pakistani' neighbourhoods of Britain and feel it for yourself. There is so much of hatred and resentment towards the society that you'd think that you are in Karachi or Islamabad.Address this and the Pakistani problem will solve itself. Furthermore, why do we give them a sense of victory with these ads? Have some spine guys.
i thought british people are wise. any way they have a understanding problem, they don't have to spend so much amount in silly ads, instead if britishers get converted themselves to islam and so to mental retard state, nobody will attack UK. one good thing by this way britishers have conveyed one massage, we can't fight terorrism, we have submitted to the will of terorrists, and terorrists are super power in the world. by this they have indirectly gave power to terorrists, this i call a country of shame !
I have not heard anything so radically different ever in my life. Whether it is right or wrong remains to be seen. Let Pakistan acknowledge they have a problem on their hands in terms of home grown terrorism. The very fact that such a plan did not orginate from Pakistani establishment proves that they support terrorism as a means of state policy. Was Pakistan able to blackmail UK, it seems so and this may be the means of legally paying of the blackmailers in Pakistan.
this has proved that usa have allied with chickens to fight with these extremist i hope some sense prevail in us and it should now consider india its best ally if they want to win in this global war on terror.
So we know the Brits have the same mentality as the Spaniards and the Dutch and the French, and really, all of Western Europe. Apologize, captulate, beg. Winston Chruchill is rolling over in his grave. And how about you, Indians. Where is your spine? It´s alright though - when Islam overtakes Europe the native Euros are welcome in the US, Canada, and Australia; countries that DO have a spine.
It is really surprising to know how many Mirpuris are in UK. Is Miliband also from Mirpur ?
Earlier, the Brits financed the partition, then they financed rebellion, miiliancy and now terrorism! It is a cunning way of protecting themselves having done all the sin!
UK is now changed to UKC- United Chicken Kingdom.
It has been proved consistently that muslims in UK (anybody remember Finsburry park mosque)are as much radicalized as the muslims in Pakistan. I think UK government should have the ad campaign within its own borders.
Shame on a country which was once ruling the entirwe world thru colonism and brutal power.It is as good as begging for your life.For the first time westerners are becoming beggers infront of organized crime.SWell done Mr.Brown and keep it up .You will remembered for your chicken head and cold feet.
they have started this whole idea...i mean the west just created pakistan......and the same west just created the taliban.......thinking this would only effect india....or china...or russia...............now they too have to bear the burns.......ha ha ha.......atlast.....the west is showing it's true colours.....
This UK government's gone nuts!
UK has been indirectly suggesting that we have no relation with the world. You may continue what you have been doing but do not attack us. This is utter nonsense when UK needs to be more assertive in suppressing terrrorism originating from Pakistan.When will UK arise or is it waiting for another 26/11 like incidence?
How Shameful for an empire whose sun never set!!!!









