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Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, ‘The Guardian’ reported on Tuesday.
The three-month public relations offensive, called ‘I Am the West’, will also include high-profile events in regions such as Peshawar and Mirpur, ‘The Guardian’ said. Seven in ten British Pakistanis are Mirpuris.
According to ‘The Guardian’, the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at ‘15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines’. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
The central theme of the campaign, ‘The Guardian’ said, "is to assert that there is no contradiction in being a Muslim and being British." It has four key aims, the daily reported: ‘to ensure Pakistanis realise the west is not anti-Islamic, that British society is not anti-Islam, to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate constructive debate on the compatibility of liberal and Muslim values’.
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Young children who are being brainwashed in the name of so called Jihad, may find it as a "surrender" by UK. But, it is a good thing to try. One thing is sure that pakistani TV channels have found aother "source" of Income? at least terrorism is helping pakistani economy in one way or the other?
Amazing.... Instead of talking tough with these pakis, the British are chickening out. I am sure Winston Churchill and all those greats must be turning in their graves with shame. NUKE pakistan.....THAT IS THE ONLY SOLUTION FOR WORLD PEACE....
You now have a country begging the terrorists. Shame
It's raining money for Pakistan that too for a heinous acts of terrorism! What a shame ! Pak TV can charge prime time rates for the ads. Sick of you, UK! And it smells of total surrender of the UK to grant this.
The terror industry in Pakistan thus gets a boost.