www.expressindia.com - Weather | Horoscope | Stocks | RSS
expressindia web city
HomeBlogsCricketAstrologyShopping TendersClassifieds Opinions Hotels
Sign In / Register | Archive
Expressindia » Story

Electronic Funk

Font Size

EXPRESS FEATURES SERVICE

Posted: Apr 16, 2008 at 0046 hrs IST

That lone guy sitting by the bar, pining for a girl dancing beside him, finally has it made. Yashodhara Raj and Rahul Pandit’s Ray Store has unleashed the famous, sound-sensitive T-Qualizer T-shirt and Dancing Girl designs since the beginning of the year. “As far as we know, no one in India has brought down these designs before. The first time we wore it for a Parikrama concert, right from the cops to the audience, everyone wanted to touch it. We had more people looking at us than Saif Ali Khan on stage,” says an elated Raj.

The T-Qualizer (Rs 1,500) traces its origins to Cyberdog, an internationally renowned fashion and culture icon, a clothing label hugely popular with trance kiddies in the late ‘90s and early part of this decade, who wanted to make themselves glow in as many different colours possible, no matter how silly they looked. Since then, the average clubber has adopted a more stylish, casual look but the T-shirts have their own charm.

The couple promotes the merchandise the best way they know: wearing their tees when they go clubbing every week. “Sales are okay, but the response is awesome,” says Raj. Like Raj’s effort that’s big on ideas and small on marketing, Manoj Darji operates out of an inconspicuous back road at Lamington Road. For the past 11 years, Darji’s designs have traveled across the city, and he’s eventually branched into moving electronic displays. “I was inspired by designs I’d seen in South East Asia,” says the 37-year-old.

“It reminded of a Daft Punk concert, or a sci-fi movie. All those digits are quite futuristic in that setting,” says Sachin Shetty, who stumbled across Darji’s lit-up store, one evening. Another classic accessory that’s making a comeback is the boom box, an icon of popular youth culture in the ‘80s. “There are some things you never let go off,” says DJ Sa, one of the city’s popular hip hop deejays, who refuses to let go of his near-death piece. Vu’s Boom box, a versatile digital media player introduced by Vu Technologies, now plays iPods, MP3 players and even USB drives on the go. The new boom box is a tad pricey, at Rs 10,000, but its looks and funk are sure to win a new generation of hipsters over.

Discuss this story on expressindia forums
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Latest News

Business

Showbiz

Sports

MNIK protest: Over 1000 Shiv Sainiks detained

Hero Honda denies buying Kings XI Punjab

Govt overrules own experts, puts Bt brinjal in deep freeze

Miraculous escape for Omar as vehicle catches fire

Avalanche alerts, but Army got no ‘specific warning’

Giving Guj riots probe to CBI a closed chapter, rules SC

Unhappy with life on LAC, Chinese soldier crosses over, sent back

More
Featured Services
© 2010 The Indian Express Limited. All rights reserved
The Indian Express Group | Advertise With Us | Privacy Policy | Feedback | Work With Us | Site Map