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The T-Qualizer (Rs 1,500) traces its origins to Cyberdog, an internationally renowned fashion and culture icon, a clothing label hugely popular with trance kiddies in the late ‘90s and early part of this decade, who wanted to make themselves glow in as many different colours possible, no matter how silly they looked. Since then, the average clubber has adopted a more stylish, casual look but the T-shirts have their own charm.
The couple promotes the merchandise the best way they know: wearing their tees when they go clubbing every week. “Sales are okay, but the response is awesome,” says Raj. Like Raj’s effort that’s big on ideas and small on marketing, Manoj Darji operates out of an inconspicuous back road at Lamington Road. For the past 11 years, Darji’s designs have traveled across the city, and he’s eventually branched into moving electronic displays. “I was inspired by designs I’d seen in South East Asia,” says the 37-year-old.
“It reminded of a Daft Punk concert, or a sci-fi movie. All those digits are quite futuristic in that setting,” says Sachin Shetty, who stumbled across Darji’s lit-up store, one evening. Another classic accessory that’s making a comeback is the boom box, an icon of popular youth culture in the ‘80s. “There are some things you never let go off,” says DJ Sa, one of the city’s popular hip hop deejays, who refuses to let go of his near-death piece. Vu’s Boom box, a versatile digital media player introduced by Vu Technologies, now plays iPods, MP3 players and even USB drives on the go. The new boom box is a tad pricey, at Rs 10,000, but its looks and funk are sure to win a new generation of hipsters over.
They sound really cooool....i wanna buy them...please let me know where are they available..!!
I too saw it in London at a nightclub....looks cool in the night...Where in India do we get it? Which stores stock it in mumbai?
Where can we buy these T-shirts?
Hey i completely agree with Yashodhra of Ray Store, as i too have one of these t-shirts in my wardrobe n they surely do look really cool when i'm out clubbing with friends!! They are hip, trendy n very today!!! Thanks guys it makes me stand out in crowd !!
I have seen these T-shirts and they look simply awesome. These are sold online at www.theraystore.com and I picked up the dancing girl design. I have all my friends asking me how in the world does this thing work. Their online store has quite a number of cool designs. Check out www.theraystore.com for the t-shirts and cushion covers.
i use this t-shirt when i ride my bike.it looks really cool at night.thank you ray-store.
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