The T-Qualizer (Rs 1,500) traces its origins to Cyberdog, an internationally renowned fashion and culture icon, a clothing label hugely popular with trance kiddies in the late ‘90s and early part of this decade, who wanted to make themselves glow in as many different colours possible, no matter how silly they looked. Since then, the average clubber has adopted a more stylish, casual look but the T-shirts have their own charm.

The couple promotes the merchandise the best way they know: wearing their tees when they go clubbing every week. “Sales are okay, but the response is awesome,” says Raj. Like Raj’s effort that’s big on ideas and small on marketing, Manoj Darji operates out of an inconspicuous back road at Lamington Road. For the past 11 years, Darji’s designs have traveled across the city, and he’s eventually branched into moving electronic displays. “I was inspired by designs I’d seen in South East Asia,” says the 37-year-old.