“An increasing number of students and venture capital funds are getting interested in social entrepreneurship,” says Kunal Upaddhyaya, CEO of CIIE. “Until now, few B-school students have taken warmly to the idea of business for a social cause. With IIM-A taking the lead in promoting the idea, we are hoping more students will be encouraged to start their own social ventures.” The idea of the fair was nurtured by second year management student, Vijendra Haryal, and his mentor, chairman of the National Innovation Foundation, Professor Anil Gupta. “After developing an initial plan, they sought entries from students as well as professionals across the country to come up with sustainable, innovative and socially useful business plans,” says Haryal.