"The 3F Design story is different in more ways than one. It is an outcome of passion for design and urge to give some thing uncommon to the people for them to bring fun & humor in their respective spaces," stated Ashok Panwalkar, founder and creative director of 3F Design.

He has to his credit a post-graduation in industrial design from IIT Powai and a long innings of 27 years at Philips Design.

The focus of 3F Design is on three major activities. To design and develop new products, showcase them along with the products handpicked from India & abroad conforming to the fun theme and to explore export to retail market. "The 3F Design vision is To create a fun filled, stress free life for the many people in their environment (home, office and beyond).