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Govt to take stong action against 'surrogate' ads

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Agencies

Posted online: Friday , March 07, 2008 at 09:36:45


New Delhi, March 7: The Information and Broadcasting Ministry is contemplating strong action against tobacco and liquor companies indulging in "surrogate" advertising in print, electronic and outdoor media.

This assurance was given to Union Health Minister Anbumani Ramadoss by Information and Broadcasting Minister Priyaranjan Dasmunsi recently.

The Health Minister had recently written to the Information and Broadcasting Ministry seeking action against companies like Bagpiper soda, Mcdowells, Johny Walker soda and Kingfisher mineral waters saying they were using surrogate methods of advertising which needed to be stopped.

"Though the Information and Broadcasting Ministry has not given us any written reply, the Minister has verbally assured me that action would be taken against such companies," Ramadoss said.

The letter said that these products have exactly the same brand name and logo which had earlier been there in the liquor ads.

"The companies are thus trying to by-pass the advertisement ban on liquor products already in place," it said.

This is in breach of government banning ads of cigarettes and other tobacco products as well as wine, alcohol and other intoxicants considering the ill-effects of these products.

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Govt to take stong action against 'surrogate' ads by Kamaleshwaran on 07 Mar 2008

Banning the ads wont solve it. Govt. should close these type of companies. Now in TN no Lottery, like that we should have a country with out tobacco and liquor companies.Manufacturing, reselling, importing

cotd by Ameet on 07 Mar 2008

cotd>>> In whose Profit and loss accounts are these costs charged?

surrogate ads by Ameet on 07 Mar 2008

How do these companies charge the advert expences on businesses which have no apparent income? In whose P

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