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Hoarding association steps in to save energy

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Express news service

Posted: Mar 30, 2008 at 0005 hrs IST

Pune, March 29 In the light of the imminent loadshedding, the Outdoor Hoarding Association (OHA) has on its own accord come forward saying they are ready to reduce the usage of electricity for the hoardings by half to an hour three hours in place of the present six hours — to save energy.

In a memorandum of demands submitted to the Pune Municipal Corporation (PMC), OHA president Balasaheb Ganjve has however demanded a cut in the sky-sign rates levied by the PMC.

“In summer, activists and citizens start demanding energy conservation and the hoardings business becomes a soft target. We used 1,000 watt bulbs to illuminate the hoardings. However, with the availability of energy saving lamps, we have now shifted to 250 to 400 watt bulbs, which has started saving a lot of energy.”

Ganjve said the Maharashtra State Electricity Distribution Company Limited (MSEDCL) levies Rs 11 per unit of electricity from the hoarding industry. Hence, the loadshedding would create a big loss to the MSEDCL as far as revenue generation from hoardings business is concerned.”

He said that even if the hoardings industry were asked to shut the lights off completely, the MSEDCL would still levy an average charge. Secondly, if the hoardings are not illuminated our customers do not make a full payment, he says. The association has also demanded a cut in the sky-fee signs from PMC.

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