IBM will be investing to create technology in its labs that bring simple, easy-to-use services to the millions of people who have bypassed using the personal computer as their primary method of accessing the Internet, and instead use their mobile devices for managing large forces of enterprise field workers, conducting financial transactions, entertainment, shopping, and more.

Through this effort, IBM is aiming to drive new intelligence into the underpinnings of the mobile web to create new efficiencies in business operations and people’s daily lives. The three focus areas for IBM’s research investment are: emerging market mobility, mobile enterprise enablement, and enterprise end-user mobile experiences. Analytics, security, privacy and user interface, and navigation will be concentrated on across the Research effort.