The technology designed by an arts and design college in Israel transforms a car door window into a touch screen for games – and gives kids the ability to scrawl messages or images with their fingertips.

Those images or messages can then also be “flipped” for other road users to see, Sydney Morning Herald reported.

Intending to overtake portable DVD players and other forms of in-car entertainment, the Belazel Academy’s “future lab” was commissioned by North American car maker General Motors to give kids “a richer experience on the road”.

The college came up several options like a cartoon character who is depicted flying, running, or jumping alongside the vehicle.

Another “augmented reality” mode offer kids an opportunity to choose different scenery – such as a night-time city scape – if they do not like the boring green fields outside the car.

The system employs motion and optical sensor technology that converts standard window glass into a multi-touch and gesture sensitive surface, comparable to an iPhone.

GM has said that it is only in the early stages of development and still years away from showrooms.

But the company asserted if interactive windows were put into automotive production they would most likely use electronically charged “smart glass” technology, which is capable of variable states of translucence and transparency, and can reflect projected images.

“Unlike my generation, where I explored the world with my dad’s tools, kids today are exploring the world with a digital toolbox,” said Thomas Seder, GM’s laboratory group manager for human-machine interface.