The lanky speedster, playing in the Indian Premier League (IPL) for the Kolkata Knight Riders, entered a tie-up with Jump Games and Zapak Digital Entertainment Ltd -- gaming divisions of the Reliance Entertainment -- which would see him feature in a mobile and an online game.

The mobile game, called Ishant Sharma Cricket Fever, features a 10-over match with the pacer bowling at other players.

Power Bowler is the browser-based cricket match, which would allow the user step into Ishant’s shoes and bowl five overs to a batsman.

“Today the youngsters are no longer content with usual ways of playing a game. They want it across all means of communication media, be it television, mobile or the internet,” Ishant was quoted as saying in a release here on Monday.