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The singer, who recently announced 10 gig comeback "This is it" in London's 02 arena, has bought the entire ad break during the TV dance reality show "Dancing on Ice", the ‘Contactmusic’ reported.
The three-and-a-half minute promo features the past performances of the pop icon, who is returning to concert circuit after over a decade.
It is for the first time that an artiste has taken over an entire advertisement break during a TV broadcast, according to the organisers of his concert.
The singer, who has been dodged with various rumours related to health and financial difficulties in recent years, made a brief appearance before thousands of screaming fans to announce his comeback.
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