John Abraham is the Euro 2008 brand ambassador

Font Size -

Agencies

Posted online: Friday , May 16, 2008 at 03:15:37
Updated: Friday , May 16, 2008 at 03:15:37

New Delhi, May 16: Flamboyant bollywood actor John Abraham was roped in as brand ambassador for the UEFA European Football Championship 2008, to be held in June in Switzerland and Austria on Friday.

Announcing this, Managing Director of ESPN Software India R C Venkateish, unveiled a detailed promotional campaign 'Bach Ke Kahan Jaoge' for the the tournament which is to be kicked off on June 7.

"India today consumes more international soccer than ever before. We expect impressive ratings for UEFA Euro 2008 as it is one of the most prestigious and recognised sporting events in the world," Venkateish said.

The promotional campaign will try to attract more football enthusiasts in the country by beaming the tourney live.

With an eye on large soccer viewership base in Hindi speaking regions of the country, the broadcaster has also announced Hindi coverage of the event, separately.

"The championship is rated as the second biggest sporting event globally when it comes to TV viewership and we believe that this year television viewership will touch even greater heights," he said.

The 31-match-tournament will be held in eight cities - Basel, Geneva, Vienna, Klagenfurt, Innsbruck, Salzburg, Zurich and Berne.

The final will be played in Vienna on June 29.

Bookmark this Page

What is this?

Digg

On Digg, users share intersting online content by submitting links to the site. At that point, the Digg audience can vote on whether or not they think it is interesting. Articles with lots of votes, or "diggs," rise up higher on the site's main page and topical subsection pages. Another form of social sharing, this site also lets users categorize the content they are submitting to Digg and label it with descriptions of up to 350 characters. Digg users can also submit comments on each content item submitted to the site.

To register, go to: http://digg.com/register

del.icio.us

At its most basic level, del.icio.us allows users to save their bookmarks online. Del.icio.us also gives users the ability to "tag" their bookmarks with descriptive category names. For example, someone who has bookmarked multiple Web pages that deal with the Washington Nationals baseball team could tag those links with any terms they want, like "baseball," "nationals," "natsfan," etc.

As members of a "social bookmarking" community, del.icio.us sers can also see how many other people have bookmarked the same pages, and they can look at those users' bookmark collections to find other interesting online content.

To register, go to: http://del.icio.us/register

Reddit

Reddit allows users to submit news articles and other online content to the site. Users also give articles a thumbs-up or thumbs-down. Reddit then uses those votes to build a user profile and to find articles to recommend to you. Users can also submit comments on items posted to the site.

To register, go to: http://reddit.com/login

Digg

My Yahoo

Fark

del.icio.us

Newsvine

Rate this Article

Rating

Post Comments

Name*		Email ID*
Subject*		Country*
Message*	Characters remaining

TERMS OF USE: The views represented here are not neccesarily endorsed by www.expressindia.com and its allied websites. All messages will be moderated and no message that has inflammatory, abusive, derogatory language or any language deemed unfit for publication by the editor will be displayed. Though it will be endeavoured that as many messages as possible be displayed, there will be time lag between the submission and publication of the messages. The website reserves the right to publish or reject any message.

I agree to the terms of use.