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‘Kambakkht Ishq’ has come as a respite for the industry

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Posted: Jul 08, 2009 at 1200 hrs IST
Kambakkht ishq

Mumbai It's time to jump with joy. Look at the volume of business spread over two weeks. First ‘New York’. Now ‘Kambakkht Ishq’. Frankly, we've witnessed such figures after ‘Ghajini’ [December 2008]. Of course, there was ‘Raaz’ in between, but the poor opening of a number of films subsequently dashed off all hopes.

Let's talk of ‘Kambakkht Ishq’ here. All of us are well aware of the stupendous start ‘Kambakkht Ishq’ has embarked upon, riding gallantly into the Top 5 openers of all times. What does one attribute the deafening start to?

A section of the industry feels that the tremendous hype translated into tremendous collections. Yet another section feels that the audience was starved of entertainment and expectedly, ‘Kambakkht Ishq’ was bound to be lapped up. Another theory doing the rounds is that the stupendous start is courtesy the all-round positivity in the markets. Recession, it seems, is on its way out. Whatever the reasons, you cannot overlook the fact that ‘Kambakkht Ishq’ has brought all-round cheer.

But what upsets me is the slanderous campaign, targeting this film in particular. The negative talk began during the paid preview screenings itself, on Thursday night. It gathered momentum on Friday. The film will crash in the evening, they said. They termed it the prequel to ‘Chandni Chowk To China’. Even re-named it ‘Kambakkht Headache’.

Then they said Saturday would see a complete downslide. They changed their stance and said Sunday would prove to be doomsday for the film. Nothing happened. In fact, ‘Kambakkht Ishq’ recorded historic collections on Sunday.

Monday was an acid test for ‘Kambakkht Ishq’. The film was strong at big centres, while the drop was more pronounced at smaller centres. The North sector is behaving the best, the Western region has been affected due to the heavy downpour, while the South belt is comparatively lower. The youth and hardcore masses have taken to the film, while the senior age-group, generally, hasn't.

‘Kambakkht Ishq’ has come as a respite for the industry and also for Akshay Kumar, who had become everyone's favourite punching bag post ‘Chandni Chowk To China’ and ‘8 X 10 Tasveer’.

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SUPER HIT BLOCKBUSTER. by Nitish on 11 Jul 2009

MOVIE WAS SUPER FUNNY. SOME NICE ACTION. PLEASANT FACES LIKE AKSHAY, RAMBO JI AND DENISE RICHARDS. DENISE WAS SO GORGEOUS. (MOVIE MAINLY FOR TEENS AND YOUNG PEOPLE).SRK FANS, PLEASE STOP TALKING RUBBISH WHEN I'M SURE MANY OF U HAVEN'T EVEN SEEN THE MOVIE. AKSHAY HAS DONE YOU NOTHING. SO WHY TRY TO BOYCOTT HIS FILMS???? MOVIE WAS ENJOYABLE.RATING: 8.5/10

It's time to make a movie myself by Saurabh on 10 Jul 2009

By reading this article, I am seriously considering making a movie - dont care about the story or whats gonna be in the movie - just need to have a big name, some skin showing girls and lots of PR and publicity. Well I am sure whatever I make will be better then this headache called 'Kambakth Ishk'. My wife and I wanted to have a nice family outing here in Sydney and what a waste of money.... We should have maybe gone to a good restaurant for some good food rather than waste our time and money and most importantly waste a beautiful evening. As JJE has mentioned below, it was our choice and we surely do regret it. And yes, now I will read the reviews before going to a Akshay Kumar movie. We have had enough of his Punjabi munda stunts and accent. Awaiting Kaminey and Love Aaj Kal now.

Its insulting... by JJE on 09 Jul 2009

Dude, the movie is bad. If the opening is good it probably the audience wants to lap up even insipid fare after a long gap of big releases. If pie throwing and very silly dialogues are considered funny it is really insulting the intellect of a movie goer. I wouldnt even want to comment on the moral impact the movie conveys to a family audience. Its a stupid movie for which i paid almost USD 50 for the outing with my family. Its a choice i made and regret it. Personally I will hesitate to tread into another Akshay film in a long time to come

Obviously paid article declaring flop Kambakkht Ishq’ a hit by Farroukh Irani on 08 Jul 2009

This article is obviously paid and is trying to portray a flop film 'Kambakkht Ishq’ as being a hit movie. I wonder how much the producers have paid for this article as the movie is simply unbearable.

welcome change by Jamalludin on 08 Jul 2009

Welcome change. Got fed up seeing the Khans for a long time.

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