After styling everyone from Priyanka Chopra to Soha Ali Khan, they are ready to woo the LA crowd next month with their fall-winter collection. “This will be our first show at the LA Fashion Week. The LA sensibilities are very different from New York. While NY is all black, white and grey, LA is a lot more colourful, much like India. So it is a big bonus for us,” says Falguni.

The collection is definitely very evening in look. The line, styled to suit the glam markets of LA, is all about jackets, long gowns and short shift dresses. While the colours are orange, yellow and green, they are offset by shades of grey. “The idea was to use bright hues, yet create a dull effect — that’s what the market there demands,” says Falguni. The ever present Indian detailing too is there, with the garments replete with pearls, gold coins, silver embellishments and leather work.

Though the duo’s Peacock label has created a huge following in the Indian market and is selling out of major stores in Dubai, they are slightly daunted by the West. “It’s a huge empire, a league apart. It is tough for Indian designers to compete at that level. If you want to make a mark, you have to work twice as hard as anyone of them,” says Falguni, who agrees that a show abroad is a huge financial gamble but something one has to take. “When we came on to the scene, everyone was peeved that we put all our profits back into advertising. But it paid off and got us the necessary attention. In the same way, going to Los Angeles meant we had to generate huge sums of money. But if we don’t take this risk we can’t expand,” says Falguni.

As far as recovering the money is concerned, “it all depends on how the show is received”. “Usually the first show never gets good business, you need to follow up,” smiles Falguni.