www.expressindia.com - Weather | Horoscope | Stocks | RSS
expressindia web city
HomeBlogsCricketAstrology TendersClassifieds Reader Comments Hotels
Sign In / Register | Archive
Expressindia » Story

Lankan cricket feels squeeze as sponsors take flight

Font Size

Agencies

Posted: Jan 19, 2009 at 1512 hrs IST

Colombo Sri Lanka's economic slowdown has taken its toll on the island's hugely popular sport of cricket as long-term sponsor disappear, Sports Minister Gamini Lokuge said on Monday.

The national team, which includes Test cricket's leading wicket-taker Muttiah Muralitharan, failed to attract backers when sponsorship for the team and players' clothing was put up for bidding this month.

"The global economic crunch and the economic slowdown in Sri Lanka has had an impact on companies coming forward to sponsor our national team," Lokuge said.

"It's a shame. We have a full calendar of games this year."

However, Sri Lanka's biggest mobile operator Dialog Telekom on Monday signed an 89,000-dollar deal to sponsor the national team on a three-month trial basis until Sri Lanka Cricket (SLC) finds a permanent sponsor.

The previous team sponsor, Sri Lanka's Dilmah Tea, spent two million dollars during a three-year period. Sri Lanka Cricket did not comment on why Dilmah declined to renew the sponsorship. Dilmah officials were not available for comment.

"We will consider extending the sponsorship if the business climate improves and our team performs well in the upcoming tours," said Nushad Perera, Chief Marketing Officer of Dialog Telekom.

During the three-month trial that ends on March 31, Sri Lanka will play two Tests and three one-day internationals in Pakistan and host India and Zimbabwe for one-day series.

One of Sri Lanka's biggest clothing manufacturers, MAS Holdings, also agreed to continue its sponsorship until the end of March in a deal worth almost 300,000 dollars, SLC's head of marketing, Charith Senanayake, said.

The cash-strapped SLC is now eyeing bids from international broadcasters to secure rights for India's hastily-arranged tour of Sri Lanka later this month for five one-dayers and a Twenty20 international.

Bids for the bilateral series, which that runs from January 28 to February 10, closes later on Monday, with TV networks such as Ten Sports, Sony TV, Nimbus and ESPN-Star in the fray.

The tour was finalised to partly fill the gap created by India's cancelled trip to Pakistan in January-February following the Mumbai terror attacks in November.

India last toured Sri Lanka in July-August last year, losing the Tests 2-1 before winning the one day series 3-2.

Discuss this story on expressindia forums
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.
No sponsors for SL by IndianFirst on 21 Jan 2009

Good , noone should support Srilanka for supporting Pakistan.They have given support and encouragement to a terrorist nation.

Latest News

Business

Showbiz

Sports

No procedure, justice applied in deciding my age: Army chief

Let us not be over-sensitive about India, China ties: Krishna

After Guj HC snub, Modi takes Lokayukta row to apex court

JuD claims Imran Khan will attend its 'Defence of Pakistan' rally

Team Anna to kick start its campaign from Haridwar on Jan 21

Have foiled coup attempt to overthrow govt: Bangladesh Army

Jarawa video case: Police arrest 2 persons

More
© 2011 The Indian Express Limited. All rights reserved
Advertise With Us | Privacy Policy | Feedback | Express Group | Site Map