According to a recent survey, Valentine’s is second only to Diwali, when it comes to buying gifts in India. It’s bigger than any other festival, including Christmas. The Pune-based online portal is the first of its kind in India, with an initial luxury lingerie selection of over 100 items and offers the largest selection of baby-doll outfits, chemise, teddies, bridals, as well as exclusive club wear. Apart from showcasing various models wearing the latest designs, the site also has some basic information regarding lingerie, a territory that most Indian men are not familiar with. Starting from describing various products and their usage, what is unique about shopimagine.in is that it offers a Live Chat Support system, where one can type in their queries and receive answers instantly over email if they haven’t loaded the chat software.