www.expressindia.com - Weather | Horoscope | Stocks | RSS
expressindia web city
HomeBlogsCricketAstrologyShopping TendersClassifieds Opinions Hotels
Sign In / Register | Archive
Expressindia » Story

Men, beware! GenNext bras 'can shatter' glass

Font Size

Agencies

Posted: Aug 13, 2008 at 1533 hrs IST

London, August 13: Ladies, get ready for the GenNext undergarments! Leading lingerie chain Wonderbra has produced a poster illustrating its new bras not only give a nice lift but also a push-up hard enough to even "shatter" glass.

The advertisement shows a female model sporting a Wonderbra and her breasts smashing through the glass of a bus stand -- the striking poster has appeared at various sites across Germany, The Daily Telegraph reported.

The poster, published by the leading British daily, appears at first sight to be a victim of vandalism rather than a marketing stunt. It is the work of the Frankfurt branch of leading international advertising agency Publicis.

Wonderbra has had a reputation for eye-catching advertising ever since supermodel Eva Herzigov posed in the firm's lingerie next to the slogan "Hello Boys" for a campaign in the 1990s.

Last year the company scored a viral Internet hit with a risque spoof of the cult Cadbury's drumming gorilla advert.

The Wonderbra version featured the enthusiastic and energetic musical efforts of a scantily clad brunette whose upper-body stability was only maintained -- thanks to just her brassire.

However, the advertisement, which had the catchline "Two cups full of joy", was never broadcast on television.

Wonderbra's other recent advertising gimmicks include painting a yellow strip in front of genuine safety lines at Singapore underground stations, to show the safe distance at which Wonderbra wearers will have to stand from the trains.

Discuss this story on expressindia forums
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Latest News

Business

Showbiz

Sports

MNIK protest: Over 1000 Shiv Sainiks detained

Hero Honda denies buying Kings XI Punjab

India wants 'credible answers' from Oz over attacks

Deora discusses fuel price hike proposal with political parties

Hearing on Rathore's appeal adjourned till March 10

Miraculous escape for Omar as vehicle catches fire

Giving Guj riots probe to CBI a closed chapter, rules SC

More
Featured Services
© 2010 The Indian Express Limited. All rights reserved
The Indian Express Group | Advertise With Us | Privacy Policy | Feedback | Work With Us | Site Map