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Oz corporates asked to praise Sachin to please Indians

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Agencies

Posted: Jul 03, 2009 at 1339 hrs IST
Sachin tendulkar

Melbourne It's not just Indians who are careful before packing their bags for Australia. Australians, too, are enrolling for etiquette classes to learn of sure-fire ways to impress Indians.

Praise Sachin to the hilt, avoid discussions on ‘Slumdog Millionaire’ and ignore all possible hold-ups like ringing phone while in a business conversation: these among others are some of the tips by Melbourne-based consultant Stephen Manallack, who has trained many Australian corporates wishing to do business with Indian companies.

The trainer believes knowing the culture of the people one does business with can be helpful, and even more so when the country is dependent on export income from education and resources. Appreciating the cultural differences can turn the table.

"While relationship is important in Australia, it is central in India," he says. "Australian business leaders find that building business links is more time consuming in India, where you need to double check to ensure you have the fullest picture, then be prepared for surprises as you implement. The ability to change and be flexible about an otherwise "set-in-concrete" programme is highly respected in India," says Manallack.

It's important to appreciate the difference in workstyle too.

Manallack says while in Australia work style is entirely based on 'Do you view yourself primarily as an individual', in most Indian companies, decision-making is a collective operation.

"Indian business at operational level run on a model of minute to minute contact," he suggests asking his client to be aware of long time taken on a deal as a result of different work operations.

Loud and noisy scenes during business meetings are also common. "Like Italians, Indians can be very noisy and sound argumentative, even when they are not. We advise business leaders to not worry if you have disagreements in a meeting, so long as it ends with a warm consensus. It is vital that disagreement is followed by consensus," he suggests.

For Australians, this can be challenging as their direct and blunt ways may offend their counterparts in India. Being critical of the boss is also a 'Big No', according to the expert.

"It is vital to talk positively about your boss and describe his or her achievements," Manallack says. "Similarly, you should be able to create the best word-picture of your organisation. Why would they choose your organisation if you do not show total joy and commitment to what you do?" he adds.

Indians and Australians also view 'Time' differently, according to Manallack. "Indian counterpart would see the past, present and future as interrelated. This approach to time explains why we are always rushing about, completing one meeting and rushing to the next, while your Indian host seems relaxed, not in a rush, dealing with many other things while meeting with you, and so on," Manallack points out.

He also prepares his clients for long meetings with even longer periods of silence and many other distractions like signing files, letters and frequent interruptions.

"Go with the flow, pause and start again," he suggests. And if the counterparts line up meeting with their superior, then it's a clear indication that all your hard work of sitting through those long, pauses and noisy meetings has paid off.

It's a sign of acceptance, says Manallack. It's important not to hurry at this stage as it can lead to closing up a deal on positive note.

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GENIUS NEED NOT BE ACKNOWLEDGED by S.GURUMURTHY on 07 Jul 2009

ALL TIME GREAT DONALD BRADMAN RECOGNISED THE TALENTS OFSACHIN TENDULKAR WHO STOOD APART FROM THE REST OF CRICKETERSEITHER IN TEST OR IN ONE DAYERS HIS RECORDS WILL SPEAK, AND20 YEARS STANDING IN THE INTERNATIONAL ARENA WILL UNDISPUTEDNUMBER ONE PLAYER.AS SUCH HE NEED NOT BE RECOGNISED ORACKNOWLEDGED BY BUSINESS CO-OPERTATES WHO POSSESS BUSINESS MIND ONLY AND NOT HAVING SPORTS MINDED. CRICKET IS GRACE ANDBUSINESS IS MONEY RETURN.

we can do without these communication gurus by Sameer Gupta on 05 Jul 2009

We do successful business with people from around the world - Americans, Italians, Germans, Chinese, Swedish, just to name a few. If Australians think they can gain some advantage by talking to us about cricket, curry and bollywood, they must be very naive. Perhaps the products offered by the Australians are inferior, which is why they need to bring up cricket, bollywood, etc... We can comfortably do business with people from any ethnic origin - we don't need these "cross culture gurus" to teach us how to work with others. People like Manallack need to find themselves a real job. -Sameer, Mumbai.

Oz corporates asked to praise Sachin by Dr. Paras Deo on 04 Jul 2009

I agree with @sameer Gupta and @ Vikram in Germany. Manallack is training Aussies with lectures on clichés about Indians. This unfortunately does not work. It would be more important for the foreigners to reflect their own mentality and culture and discover their own deficits than keep pointing their fingers to the Indian deficits. We already know own weaknesses , you don’t have to push your finger in our wounds Mr.Manallack.

Very naive and stupid by Sameer Gupta on 03 Jul 2009

Of course, it is extremely naive and stupid to assume that all Indians are mad about cricket and Tendulkar. Such stereotypes. I am getting very sick of cricket. Therefore, if any Australian businessman walks into my office and starts talking cricket, I am going to throw him out of the window (my office is on the 15-th floor). Following stereotypes, should I assume that all Australians are descendants of british convicts, and hence very lazy and dumb?? -Sameer, Mumbai.

Oz corporates asked to praise Sachin to please Indians by Vikram in Germany on 03 Jul 2009

I do not do business with people who crib about India and the Indians. I do not business with foreigners who talk about 'different culture and mentality'. I do not invite these people home. I never have so called 'business lunch or dinner'. I also have the cheek to tell these ' business people' about their mentality and their culture. I am the 'purchaser' so, I decide who gets my business. A few Germans were recently red faced when I told them that. Praising Sachin doesn't function with me.

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