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Piracy, controversy mar Slumdog's India run

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Reuters

Posted: Jan 30, 2009 at 1018 hrs IST

Mumbai For all the attention in Hollywood, ‘Slumdog Millionaire’ has failed to set the box office alight in India where it is set, with piracy, anger over its portrayal of poverty and its controversial title taking a toll.

The Oscar-nominated film about the life of a street boy who wins a fortune on a quiz show appealed to multiplex audiences with its portrayal of hope amid poverty but left viewers in small towns unimpressed.

"The film was slow in picking up but by Monday was seeing 65-75 percent occupancy in multiplexes," said trade analyst Komal Nahta. "From Tuesday the collections have slowed again."

‘Slumdog’, shot largely in the slums of Mumbai, received mixed reviews, with some panning it for reinforcing Western stereotypes about India.

Police in the eastern state of Bihar tightened security after slum dwellers objecting to the word "dog" attacked a cinema hall screening ‘Slumdog Millionaire’ in its main city.

In small towns and semi-urban areas, the film is not doing well despite the huge publicity and a dubbed Hindi version.

"There was a problem with the title itself. Slumdog is not a familiar word for majority Indians," Nahta said.

Another trade analyst, Amod Mehra, said the film had also been hit by the lack of a recognisable Bollywood face. Actor Anil Kapoor, who plays the gameshow host, is cast in a negative role.

"The film ... is not ideally suited for Indian sentiment," Mehra said.

Fox Star Studios, which released the film in India, said it grossed 135 million rupees ($2.8 million) over the weekend. It said "Slumdog" had been hit by piracy.

"I have to admit that the film was affected by piracy. A lot of people had already watched it," Vijay Singh, CEO of Fox Star Studios, said.

But Singh said the film, playing in 350 screens across India, could benefit from word-of-mouth publicity.

Some cinema owners were not so hopeful.

"To hear slum boys speaking perfect English doesn't seem right but when they are speaking in Hindi, the film seems much more believable," said Shunali Shroff of Fame Cinemas, a movie theatre chain across India.

"Everything said and done, this is a niche film and we don't expect it to do well in smaller non-urban centres."

‘Slumdog Crorepati’, the Hindi-language version of the film, did better in India than the original English version and Fox Star Studios said more prints in Hindi would be released.

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Piracy, controversy mar Slumdog's India run by Naradi on 31 Jan 2009

Glad to see that SLUMDOG MILLIONAIRE IS A FLOP!!INSULTING SLUMS and showing negative side of INDIA is NOT a good way to name and fame!!

Slumdog is the TRUTH by A.Kader on 01 Feb 2009

I love the film, it is great,because it depicts the truth, the poor, the helpless with fantastic talent. The heartless bloodsuckers of the poor and the false patriots would not like it.One needs a heart to see the poor.

How can our actors work for such a film ??? by Nikhil on 31 Jan 2009

I totally agree with u, most of the Indian films are made with ONLY motive of collecting money (Just like any hollywood movie). And this simply makes more money in US/UK when u show people what they are used to (Or want to see). I honestly feel this movie should not be allowed to continue. Rehman got an award for his music that doesn't mean Indian should accept a foreign shit.Moreover now I feel "Maa tuze salaam , Vande maatram" was just a song to earn as much money as possible.Patriotic ppl just can't accept to work for such kind of movies. They are really still slave of these english ppl to accept money/fame to de-fame the country.No doubt how our film industry can be friend of ppl like Dawood.

Make it tax-free by Sanjoy Gupta on 30 Jan 2009

Many would love to see it in small towns but it has to be screened for that there. Otherwise people will be forced to see it in DVDs. The government should make it tax-free also.

totally a racial indian curry kind by arun on 30 Jan 2009

I wonder why Indians enjoy calling themselves poor, this film has many scenes delibrately shot with english sarcasm, they are very subtle but this film is crazy...call center chaiwala, answering phones, slums, amitab batchan helicopter, blind children begging, girls being traded...everything is so shot to show the bad face of india, everycountry has these things..for gods sake...even england has it...how may english guys like to marry a english girl other than for a shagg...India is too polite and the mindset is just not for ruling others, but for being ruled. come out of it...india should not make cheap products like cheap cars, cheap computers do something to make the country outbeat all....including everyone as well me

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