It was not a cakewalk. Chakrabarty, recalling the industrialists they spoke to as potential investors, says, “We did not start the company for work experience but we wanted to tap into this lucrative market. Further the internet and digital communication industry is booming with India and China as its epicentre.”

The services of EYM, that comprises 104 students as employees, include a youth-related portal and a concept creation agency called Thinking Box. What sets it apart from other social networking portals is that it will be more user-friendly and productive. The dummy stock-talk link on the website enables one to get familiar with online trading. On the lighter side, there is a Go Clubbing link where one can get acquainted with the night clubs across the city. Chakrabarty says, “We shall be expanding to other metros as well within the next three months.”

This young lad’s parents are as proud as they can be. His mother, Ulupi, says, “He is in this position as he has only been pursuing his dreams.” His father, Sanjoy, says he’s only helped him build entrepreneurial thoughts.

The young professionals, all mass media and BBA students, are focused in pitching for clients that cater to youth-related products at Thinking Box. The services include creating media plans, brand image, direct to market strategies, Internet media buying and the like. Chakrabarty says, “Being young ourselves, we know their interests and attitudes. This helps in understanding the market and also cutting down market research cost.”

But the service that’s truly unique is the person-to-person outsourcing where the company provides personalised services online for those who living abroad. Some of them offered currently are online tuitions, payment of credit cards and chartered accountant consultations. Chakrabarty says, “People abroad rarely have time to do their personal jobs. There are some marketing agents appointed in Europe and USA who would be involved in networking. However, all our services will start in the next two weeks.”

So how do they get time to manage the entire company?