"We are planning to add close to 2,500 employees and 90,000 advisers by the end of March next year," Reliance Life Insurance Chief Executive Officer P Nandagopal said.

With the fresh recruitments, the total number of advisers would cross three lakh while total staff strength would be over 28,000, he said.

During the first eight months of the current fiscal, Nandagopal said the company has recruited over 40,000 advisers and added 8,000 employees in the sales functions.

Advisers are not on the payroll of the company. They work on commission basis.

"Despite the growth momentum witnessed by the industry over the past few years, the potential for future expansion remains as strong as ever, thanks to low penetration levels, attractive demographics, robust economic prospects and increasing investor awareness," he said.

The recruitment plan is in line with the growth objective of the company, he said.

On the growth in the business, he said, the company has been growing its business at the rate of 126 per cent, more than double the rate of the private sector industry.

To sustain this kind of growth, the company would require huge investment in terms of human as well as monetary resource, he added.

During the current year, the company has invested additional capital of Rs 756 crore to support the expansion plans.