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SRK set to endorse IT major HP

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Posted: Jul 05, 2008 at 1527 hrs IST

Mumbai, July 5: HP, the IT major Hewlett Packard, has roped in Shah Rukh Khan as the Brand Ambassador to promote their newly launched ‘Go-To-Market’ strategy for small and medium businesses (SMBs).

SRK will also be a part of HP’s new marketing campaign 'Dream Bigger' as a part of its ‘Go-To-Market’ strategy, under which SRK will be endorsing HP's newly launched products. The ‘Dream Bigger’ campaign is a part of the company's worldwide $300 million global marketing campaign called 'What do you have to say?’.

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