"I had always maintained that it is producer's prerogative to announce the date of his film's release. Over last so many months, there were so many out there announcing the film's arrival on my behalf. It was annoying initially but later it just started amusing me. There were so many different dates floating around even when I had never gone on record to talk about the exact date", says Viveck who is still not resting after the completion of a hectic final schedule of Dulha Mil Gaya.

He goes on to add, "So now let me state on record that 18th September is the day when my film arrives. I can assure that it's going to be one BIG festival movie. Dulha Mil Gaya is about celebration and the release timelines for the movie should further aid that."

Directed by first timer Muddassar Aziz, the film was 95% complete till a few months back and was held up for completion since Shah Rukh Khan couldn't shoot for a 'qawalli' sequence. Battling a shoulder injury, Shah Rukh finally managed to complete the film's shoot by working non-stop for three days earlier this week.

"Correction – it wasn't three days but three days and three nights. Even though he was in acute pain throughout and I suggested that we reschedule the shoot, he said that 'let's finish the shoot; it's already too late'. What more can one say about the commitment of a man like this", says Viveck with admiration in his tone.

With the shooting of the 'qawalli' track, Dulha Mil Gaya is now 100% ready w.r.t principal shooting.