www.expressindia.com - Weather | Horoscope | Stocks | RSS
expressindia web city
HomeBlogsCricketAstrology TendersClassifieds Reader Comments Hotels
Sign In / Register | Archive
Expressindia » Story

Sahara quits Team India sponsorship

Font Size

Agencies

Posted: Feb 04, 2012 at 1020 hrs IST

Sahara India announced that it is withdrawing sponsorship of Indian cricket team and the Pune Warriors from the IPL.

''We are withdrawing from all cricket under BCCI,” says Sahara.

Sahara requested the cricket board to pass on Pune Warriors team to some other interested party immediately.

The Sahara Group outbid telecom giants Bharti Airtel last year to retain the title sponsorship rights of the Indian men's cricket team till the end of 2013, fetching up to Rs 558 crore for the BCCI.

The Subrato Roy-headed industrial conglomerate paid Rs 3.34 crore per international match to have their logo displayed on the Team India jersey.

Sahara's original contract with the BCCI expired in 2010 after the company spent Rs 400 crore over a four-year period for team sponsorship.

Discuss this story on expressindia forums
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Latest News

Business

Showbiz

Sports

Engineer held in Bihar, police claim IM links

Cannot invoke AFSPA in rape, murder: SC to Army

Change policy environment to grow fast: Wolf

Ties with India, China not zero-sum game: US

No personal attacks against Cong leaders: Pawar rap for Ajit, R R Patil

At DMK meet, anger against Cong on 2G handling

Red-faced CPM defends Christ picture at event

More
© 2011 The Indian Express Limited. All rights reserved
Advertise With Us | Privacy Policy | Feedback | Express Group | Site Map