Sajid bemoans industry's 'herd mentality'

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Posted online: Thursday , July 03, 2008 at 08:28:22
Updated: Thursday , July 03, 2008 at 08:28:22

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New Delhi, July 3: Filmmaker Sajid Khan said television and cinema are prone to "herd mentality" and are fast losing the capacity to surprise the audience. "Like in cinema, television producers are also sticking to tried and tested formulas to grab more eyeballs. When Nagina became a success, there were 50 snake films. Similarly, on television too, one sees several success themes being oft-repeated," Sajid told said in New Delhi on Wednesday.

He said there is no doubt that programming should be the best of the best and what the audience expects. But there should be a surprise element as well, Sajid, whose weekly TV show Sajid's superstars will go on air on new general entertainment channel 'Colours' from July 25, said.

Admitting that television has grown bigger in the last 15 years, Sajid said the small screen was no longer small and has become an integral part of entertainment business.

Filmmakers look up to television to promote their films, he said and added television has its own superstars. "But cinema has its own charm and glamour which television cannot match," Sajid said.

Speaking about "Sajid's superstars", the television host-cum-film director said it was wrong to compare his show with Koffee with Karan.

"First, my show is in Hindi and it focuses on not just controversies and gossips involving the superstars. I discuss their lives, best and worst performances as well as different prevailing issues. They do a stand up comedy with me, play games and reveal many secrets. It is an interesting format," he said.

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