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Prof Chaudhary raised the issue of commercialisation of news. Citing his opinion Chaudhary said, "There are two kinds of audiences that a newspaper caters to- primary and secondary. The primary audience consists of its readers, the people who trust the newspaper to give them the correct news while the secondary audience is that of the advertisers, who make the newspapers rich by buying the ad space. Now the problem with today's media industry is that they have started giving more importance to the secondary audience and are neglecting the primary ones, which are actually the true audiences."
The speakers stressed that citizen journalism was not to be confused for a platform to write anything and everything. Talking on the trend Ramesh Menon winner of the Ramnath Goenka Award for Excellence in Journalism said, "Truth can never be subdued." Pointing out to his documentary, which brought the side effects of fertilisers to the forefront. "Fertiliser companies, lobbied and the producers of the documentary pulled out midway. But my dedication and the support of my friends helped me complete the project and it was able to reach mass audiences thanks to the Internet and the impact was tremendous," he added.
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