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Sex And The City sweeps DVD charts

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Posted: Oct 10, 2008 at 1220 hrs IST

“Sex”—sells - and rents too. Sex And The City: The Movie, debuted at No. 1 on all three DVD charts in the week ended September 28, officially kicking off the frenzied fourth-quarter selling season.

New Line Cinema’s last big movie as a distributor, with a box-office pedigree of $152.7 million, “Sex” ruled the Nielsen VideoScan First Alert sales chart for the week, in part because there was no theatrical blockbuster coming to video during the week. The film, distributed on DVD by Warner Home Video, sold 13 times as many DVDs as second-ranked Leatherheads from Universal Studios, which earned $31.2 million in theatres. The previous week’s top seller, Sony’s Made Of Honor, slipped to No. 3, while Warner’s Speed Racer skidded to No. 4 from its second place.

On Home Media Magazine’s video rental chart, Leatherheads debuted at No. 2, behind “Sex,” but it fared significantly better in rental stores than it did at the sales counter. The comedy generated 80 per cent as much rental activity as the big-screen remake of the saucy HBO TV series, according to Home Media Magazine market research.

The previous week’s top renter, Made Of Honor, slipped to No. 4, while Universal Studios’ Baby Mama held pat at No. 3. “Sex” also was the top Blu-ray Disc seller for the week, with Paramount’s Godfather Collection a strong No. 2. Leatherheads debuted at No. 5 on the Nielsen VideoScan Blu-ray Disc First Alert chart.

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