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Shock value

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NavdeepSandhu

Posted: Jul 26, 2008 at 0310 hrs IST

The name is Sanjiv Latti. The claim to fame is: DJ Sanj. "Please, I'd rather be called a music producer than a DJ! I'm a DJ only to promote the music I produce," Sanjiv aka DJ Sanj clears the air. Hmmm..clever ways of in-house management! But that's not all that makes this guy unique (other than his sound that is). Sanj is probably the only Dj who does not do remixes. And you thought that was the whole funda of being a DJ! "Remixing is like serving water. When you create something with a vodka soda and everybody goes wow, that's creativity and that's what I'm into."

So what's the latest we are being served? "There's too much happening right now. Five albums will be released this year including a compilation and two Bhangra projects. The coming few weeks will see the release of a Bollywood House album 'Bollywood Punk' by Tips with 12 tracks with a lot of hip hop, American and R 'n' B sounds," shares Sanj. Bollywood, he feels, is very cheesy right now and he would like it more colourful and original. "There's a lot of talent that's going waste with what producers are making them do. But I'm going to make everybody go crazy!" And take his word on that for courtesy Sanj, Sonu Nigam has sung his first ever English song! "It's a mix of English, Hindi and Arabic. The track will shock everybody because you will hear Sonu like never before!" Having heard the track, we second him on that. And doing what nobody else does makes him 'feel like God!' He is also introducing a couple of new singers. To make the package complete, Sanj promises shock value even in the videos. "Musically and visually, the album will give listeners something that they haven't heard or seen so far. The video of Hum Tum wil be shortly on air."

Having absorbed sounds and inspirations from around the world, Sanj produces most of his music on his Apple workstation. He carries it everywhere he goes because making music is what he enjoys doing most. "People see that in my music and click with it. Even singers approach me to produce their music."I have done a song with Sukhshinder Shinda that has been with him for 30 years! So I'm always on the lookout for something unique and unique is what comes my way as well!" Works for us!

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