They have been desperately seeking a sponsor since their association with Reliance ended last year.

This year, Sporting have qualified for the I-League. But the corporates are yet to show any interest.

Now, it’s over to a city-based marketing company to do something. A five-year contract has been signed with the company for this purpose.

Said a Sporting official: “ITC Group had shown serious interests. But the plans didn’t materialise. Maybe the club’s name is a factor. If that is the case then it is unfortunate as we have a rich heritage. Anyway, we have appointed a marketing company and hope to hear something before the I-League.”

He added: “We desperately need some financial support. Our budget has touched Rs 3 crore this year.”

Meanwhile, coach Shabbir Ali is happy with the 10-day conditioning camp and is looking forward to a good start to the season. Sporting play their first match of the Kolkata Premier League (KPL) against Railway FC on Sunday.