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Laying stress on the relevance of the inclusive marketing, Rama Bijapurkar, acclaimed author of We are like that only, said it is important for the uniform growth which is characterized by development at all levels of the society. She added that inclusive marketing will be required to develop a vision ensuring a better tomorrow for the common man through capacity building.
When asked as to how the big retail brands are going to make a dent in those rural areas where people have virtually very less or no purchasing power, Bijapurkar said the entrants to this sector will have to cut themselves to suit the needs of such areas, if they have to survive.
Another speaker, Pradeep Kashyap, CEO MART, highlighting the unique features of inclusive marketing said that it looks at poor as both the producer and consumer.
Rajesh Singh associated with the Tata Steel while answering a query at the summit said that he does not see any difference between the rural and urban consumers as far as the quality requirement of a particular product is concerned.
Sameer Suneja, Marketing Director, Perfetti, said that there cannot be one universal approach for the diversified markets and different strategies have to be evolved for different marketing segments. Counting importance of the retailers more than anyone else, Suneja said retailers are infact the key to success, particularly in the confectionary business.
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RatingI have visited the Reliance Fresh outlets in Koramangala.Still some items at the HOPCOMS are better and evenly priced.Further these mega retailers donot seem to have any impact on the individual vegetable vendors whose goods are the freshest and the best and to add to it all there is door to door service mind you.
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