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The company has earmarked an investment of USD 2 billion on its pan-India GSM network roll-out, to be completed this year, including USD 150 million in Karnataka, Tata Teleservices Ltd Managing Director Anil Sardana said in Bangalore.
Tata Docomo has already launched services in Tamil Nadu, Kerala and Orissa and the entire south India is set to go "live" next week, he said. The company's GSM service offers "pay-for-what-you-use" model, with a pulse of one second, and a pricing of one paise per second.
Subscribers can call anywhere in India for just one paise per second, and in Karnataka, the GSM service covers 427 towns and 2,642 villages, including in areas of railway lines and highways, Sardana said.
Asked about the financial viability of offering GSM service at one paise per second and pay-for-what-you-use model when other operators offer it on per-minute basis, he said the service has "unleashed usage" in the circles it has been launched with the company not only confident of beating its own internal targets but also surpassing them.
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this just makes me realize that other operators could have chosen to have a per second pulse if they wanted, but they chose not to as profit is more importnt to them...tata docomo has made the other operators realize that being honest and true with the customer is always the most important aspect in business!
I Like "TATA DOCOMO". Docomo Opens a new worldin india