After scrapping the deal with Nimbus last month, the BCCI is in search of a new broadcaster but some BCCI officials feel that the board may just not be in a position to get a lucrative deal which in turn can also affect the income of affiliated state units.

"The situation is a tricky one. With back-to-back heavy defeats in two of the most awaited overseas series, the prospective broadcasters will certainly not quote an amount it would have had the Australia Test series atleast been a draw," a senior BCCI official said today. He also further explained the implications in such a scenario.

"There is a possibility that broadcast rights may go for a lesser price unlike the Rs 2,000 crore approx (2010-2014) deal we had with Nimbus. It can also mean bad news for state associations as they will have to settle for a lesser share from TV rights. This can also hamper the developmental works undertaken by various state associations."

While none of the representatives of various broadcasters wanted to come on record but they did admit that one needs to take business decisions based on ground realities.

"Look, the BCCI never quotes an amount on prospective bidders. But yes, a bidder gauging the current consumer sentiments can think differently. Say, if they would have quoted 'x' amount some other time, they might just think of quoting 'x-10' now. But again, there is a possibility that a new player might enter the market and quote a higher price," a representative of a broadcasting organisation said on condition of anonymity.

However representatives of most organisation were of the view that there has been a 'overkill' and board needs to address that problems sooner or later.

"You play an important series in England and within a week England is back in India to play ODIs against a second string side. Withing a space of four months if we play six Tests against West Indies, the viewer fatigue is bound to set in," another official from a leading channel said.