Yes, they are now using a series of coded messages to arrange hot dates. And, industry leaders reckon it is a full- fledged language.

In fact, Britons have been posting adverts demanding ONS (one night stand) with BPO (beautiful people only). More adventurous lovers are LFG (looking for a group) to dress up for RPG (role-playing games).

Sex-starved housewives have even advertised themselves on websites as MBA (married but available) and W2SI (willing to slum it) in a cheap hotel. Other key phrases are ONO (one night only) and W2T (willing to travel).

“There is undoubtedly a massive community -- both in the UK and globally -- of people from all corners of society that want to meet like-minded individuals for fun with no strings attached.

“What we're seeing is the fact that this community is evolving fast and is choosing to communicate in an extremely direct way.