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Popular culture
She started off with meaningful movies and in no time became the darling of mainstream Bollywood. Now Konkona Sensharma bags her first TV commercial— the Page 3 girl has become the brand ambassador for the milk beverage Horlicks. The actor, known to endorse realistic films, however, refuses to admit that she has become part of the mainstream culture. “Horlicks is very popular in Bengal and the brand has been an integral part of my growing up years in Kolkata. I have an emotional connect with the brand,” she says.
Dizzy dude
His shoulder-length hair and floral print shirts have long become history. Currently, Saif Ali Khan is Hindi films’ most popular style icon. Riding high on success over the last few years, the cool guy has now become more adventurous. In his next film Race, Khan will be seen doing some edge-of-the-seat action. In fact, in one of the sequences he has jumped from the top of a 22-floor building. “First, I kept on guessing how to go about it. Then I went off to sleep. It was easier later on,” laughs Khan.
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