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Viacom president and chief executive officer (CEO) Philippe Dauman said that the new JV will launch a new Hindi-language general entertainment cable and satellite channel in India within the next year. It will include original, locally produced programming and
acquisitions.
MTV Networks (MTVN), a unit of Viacom, will contribute its successful local networks, MTV, VH1 and Nickelodeon India, to the joint venture. Viacom-18 will also launch a further suite of niche channels in the future from the MTV Networks portfolio, as well as new brands.
Digital media content across all the television brands will be developed and distributed to Indian consumers.


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