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Viacom-TV18 joint venture to start Hindi

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Express news service

Posted: May 23, 2007 at 0000 hrs IST

MUMBAI: Global media and entertainment major Viacom Inc and the TV18 group have announced the creation of a new 50-50 joint venture operation in India, Viacom-18. The strategic alliance will include television, film and digital media content across numerous brands to build a multi-platform entertainment company.

Viacom president and chief executive officer (CEO) Philippe Dauman said that the new JV will launch a new Hindi-language general entertainment cable and satellite channel in India within the next year. It will include original, locally produced programming and

acquisitions.

MTV Networks (MTVN), a unit of Viacom, will contribute its successful local networks, MTV, VH1 and Nickelodeon India, to the joint venture. Viacom-18 will also launch a further suite of niche channels in the future from the MTV Networks portfolio, as well as new brands.

Digital media content across all the television brands will be developed and distributed to Indian consumers.

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