A pan-India survey conducted by Drizzlin Media, a Branding 2.0 consultancy which audited over 1,600 relevant conversations of the 7,000 conversations' sampled around India's top 10 telecom brands revealed that Reliance Mobile emerged as the least admired brand.

The survey was conducted over ten telecom brands including Airtel, Vodafone, Idea Cellular, Tata Indicom, Aircel, Reliance, BSNL, MTNL, Spice and Loop Mobile.

The conversations were spread over various online venues and included blogs, forums, micro blogs such as Twitter, social networks like Facebook and Orkut, YouTube and Mouthshut.com, a consumer review site.

Each of the conversations were valued on its tonality-either positive or negative. The top telecom brands were then graded and ranked according to online popularity to derive 'The most admired mobile service brand online'.

BSNL mobile's products and services were the most admired online, while Vodafone appeared at the bottom of the stack.