"I want my film's audience to talk on what they feel about ‘Chandni Chowk To China’. Though we are going ahead with the international premieres, in India we are looking at possibilities of paid previews. In Mumbai, Delhi and probably some other centers as well, we would go ahead with the paid previews on 15th January, a day before ‘CC2C’ sees a global release", says Rohan Sippy, one of the producers of the Akshay Kumar-Deepika Padukone starrer.

Super success of ‘Ghajini’ has obviously been a pushing factor for this move, what with the film garnering crores on 24th December, a day before the Aamir Khan biggie saw a full fledged release. The paid previews of the film had begun early Wednesday evening and saw an unprecedented turnout.

With ‘Chandni Chowk To China’ looking at following suit, this could well be the beginning of a new trend. Also, unlike ‘Rab Ne Bana De Jodi’ which was still going strong and hence resulted in exhibitors working extra hard on adjusting the show timings of the two films in the middle of the week, ‘Chandni Chowk To China’ doesn't seem to be in a trouble zone because there aren't many notable films arriving on 9th January. Also, 2nd January didn't see a single film releasing due to which theaters at the moment are just continuing with ‘Rab Ne Bana Di Jodi’ and ‘Ghajini’. Obviously, there is ample place for ‘Chandni Chowk To China’ on 15th January.

While director Nikhil Advani along with Akshay and Deepika has already embarked on a world tour for the film's global premiere, Rohan Sippy continues to be stationed in Mumbai.