A British research from the Yorkshire Building Society showed that many females are making conventional choices by eschewing the sexual revolution plank of feminism in favour of more traditional values.

Infact, the poll among more than 1,500 adults resembled a manual to happy married life from the 1950s.

The survey suggested that most women desire a “retrosexual” man, who are more hunter gatherer than a “metrosexual” stay-at-home father.

It found that women are increasingly reluctant to opt for a career because they feel “looking after their family or home” was more important.

On attributes ‘most valued’ in a spouse or partner, men put ‘taking care of the home’, on top of the list followed by cooking, cleaning and great parenting.

The research found many women making equally conventional choices. Nearly 40 per cent said “financial stability” is one of the most important qualities in their husband.

“A lot of women used to think they wanted a metrosexual man. But then they realised they were fed up with a man who spent longer in the bathroom than they did,” Tanya Jackson, corporate affairs manager at the building society, was quoted as saying by the Mail online on Thursday.