The students used this opportunity to learn about the business traits of the entertainment industry. Tripathi gave an overview of the Bollywood industry to the students and the role of marketing in today’s scenario.

He also expressed his desire to hand-over live projects in market research and consumer behaviour patterns in Lucknow, to the students of IIM-Lucknow.

He said, “The first four days of a film determines if the movie is going to be a hit or a flop. In this short span, it is the marketing division that plays a vital role in promoting the film in a way that will capture the minds of the viewers.

He even shared strategies adopted in marketing films like Hum Tum, Bunty Aur Bubli, Dhoom, Dhoom 2, Chak De India—made under the Yash Raj banner. He sportingly shared those tricks that have failed to attract audiences.

“The innovative methods adopted and the avenues explored for the promotion of the films leaves the audience fascinated,” he said.

Pavas Pethia, a student at the institute told The Indian Express, “We enjoyed the talk as it was not the usual corporate talk.” He informed us that since cartoon strips of Hum Tum were released much before the release of the movie, this marketing stunt worked wonders for the movie, said Pethia.