Vikram Chandra’s blog, vikramchandra.com, doesn’t have the pretension of being anything but being a PR mouthpiece for the author. It’s crowded with selective reviews which heap praise on his books, and includes not a single post by the author. However, if the author happens to be the subject of your PH.D thesis, then this is the place to be. It offers valuable information on everything pertaining to the author. Starting from a glossary for his book, Sacred Games (why would anyone ever need that?), to a track record of all events that the author attends.

At the other end of the spectrum, are bloggers like Rana Dasgupta, Samit Basu and Rimi B Chatterjee, who not only have some of the most interesting blogs in the cyber space, but also use the medium to forge a bond with the visitors. Rana Dasgupta’s blog , ranadasgupta .com, stands out simply because of its eye-catching layout. It reflects the same jaunty style that made his debut novel, Tokyo Cancelled such a rage. Moreover, it’s accesorised with some brilliant photographs which the author himself has clicked.

Equally jaunty is author Samit Basu’s blog, samitbasu.com, which a personal space and a PR platform for the author. If he is not sharing private jokes with fellow bloggers, he very refreshingly responds to press write-ups on him.