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The party has now gone beyond simple SMS forwarding and moved onto the second stage of creative podcasting.
Dr Shashiranjan Yadav, who heads the Gujarat BJP IT Cell comprising 75 members said, creative podcasting will allow surfers access to short film clips projecting election related BJP themes. They include, the failure of the UPA government, achievements of the BJP, and similar other subjects.
“Two research associates at IIM-A, who are BJP sympathisers, have trained our district unit IT heads in using the required software for preparing mobile video clips which can then be sent across to mobile users,” said Yadav.
He added that 15 such films will be made ready in the next fortnight. The special training session was held on March 1 at the state party headquarters, he said.
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