The session demonstrated how investment in design impacts overall business success with each designer presenting a case study of a project completed by them last year.

Ad film makers Prasoon Pandey and Saikat Paul displayed some of their works while renowned designer Subrata Bhowmik shared with the audience how the design and advertisement industry underwent drastic change over the years.

Santhosh Khavle, Forbes Marshall Ltd, Sudhir Sharma, Elephant Strategy, Chinmay Kulkarni, Platypus Consulting, Santosh Khavle, Forbes Marshall Ltd, Phillippe Vahe, DSK School of Design, Darpana Athalye, Sarvasva Designs, Bala Mahajan Ticket Design, Gaurav Onio Designs presented their works.

While, a workshop on design innovation for SME’s design was organised by Confederation of Indian Industries as part of the fest. The topics discussed included human-centred design, interactive brainstorming and prototyping activities, branding and strategy and product innovation through user centred design.