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ELF launches 100th Moto Zone

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Express news service

Posted: Feb 06, 2008 at 2246 hrs IST

Pune, February 5 TotalFinaElf India Ltd, 100% subsidiary of Total, a French giant and fortune 500 company with a group turnover that exceeds Rs 9,00,000 crore, recently launched their 100th ELF Moto Zone in India in Pune.

ELF Moto Zone is a branded workshop aimed at providing consumers professional and good quality bike servicing. The company identifies skilled and enterprising mechanics lacking the sophistication of OEM service centres and invests in them with workshop equipment, systems and direct supplies from company authorised distributors to enable them to service the consumer with requisite professionalism.

ELF Moto Zone concept had originated from the company’s research which suggested that when a bike owner services his bike at an independent garage, authenticity of products used, technical capabilities and housekeeping of the premises are major concerns in his mind. “Hence the workshop under this concept is given a superior makeover with latest tools and equipment to eliminate these worries of the consumer and also address his hygiene needs. At ELF Moto Zone the consumer can learn about the benefits of the company’s premium 4T oil ELF Moto 4 Gold and about ELF brand’s association with Kawasaki in MotoGP racing,” said a release.

Commenting on the launch, P K Mittal, senior vice-president (marketing and Technical) said, “We are happy to launch our 100th ELF Moto Zone in India, here in Pune. This unique concept has helped us in getting closer to our consumers - the bike owners — by not just providing oil to him, but also giving him a brand experience of being associated with a high technology international company thereby deepening our relationship with him.”

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