Dr Dhiman highlighted that though a number of private TV channels are operational, programmes devoted to farm-oriented activities are not adequate. He pointed out that all the persons concerned with agricultural promotion including scientists, farmer bodies and development agencies, are eager for a better focus to issues concerning agriculture. He said that Doordarshan could consider framing an exclusive agricultural channel that should also cover rural development.

Dr Dhiman informed that the PAU has planned a series of activities dedicated to the legendary Dr MS Randhawa, and suggested the Doordarshan to cover them. He highlighted several issues concerning agricultural ventures, and added that the Kisan Melas to be held in March should be covered well by the media. Dr Dhiman also pointed out that the success stories of progressive farmers recognized by PAU should be filmed, so that other farmers can follow them.