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ICICI Prudential Life Insurance holds health awareness drive

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Express news service

Posted: Feb 04, 2008 at 2323 hrs IST

Pune, February 3 ICICI Prudential Life Insurance Company Ltd, a private sector insurance company, recently held a two-day awareness campaign about the importance of health insurance in association with Radio Mirchi. The company, as part of its Har Ghar Healthy! programme, is organised a fitness face-off between nine societies in the city.

The nine societies where the Har Ghar Healthy! programme included”- Ganga Satellite and Green Acres (at Salunkhe Vihar), Koonark Inrayu and Kumar Suraksha (Kondva), DSK Vishwa Rohini DSK Vishwa Pawan, DSK Vishwa Vasudha, DSK Vishwa Bhaskara, DSK Vishwa Chandrama (all at Dhayari Phata). The company set up health kiosks at the societies so that basic health checks comprising weight, BMI and Blood pressure check could be carried out. A dietician was available for consultation during the activity.

Among others, the activities that were carried out were “Fit Hai tho Hit Hai,” “Tug of War,” Health Housie, Skipping, Sit -ups, Weight Lifting, Foot lifting on the Chair and spot prizes for the top 2 families in each society were announced. The on ground excitement was captured and played on air in the form of sound bytes.

Company officials pointed out that health problems can occur anytime to anyone and explained the various health plans launched by ICICI Pru Life.

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