The police and the fire brigade officials with the assistance of Eureka Forbes personnel will visit residential complexes and spread awareness about how alertness among the people can help curb terrorism, counter crime and control domestic accidents.

The initiative comprising a website, a toll free number and an SMS service was launched at the Police Gymkhana on Tuesday evening.

“Through Jagrut Mumbaikar we want to establish a one-to-one relationship with the people and inform them about certain basic facets of outdoor security, indoor security and the ‘what to dos’ to be employed during emergency situations. Outdoor security would cover topics like how the people should keep a lookout for unclaimed or abandoned objects or vehicles and immediately inform the police,” said Police Commissioner Hasan Gafoor speaking at the launch of the initiative.

“Indoor security would be about cyber safety, registration of servants among other things. The initiative will also inform the people about safety during calamities,” he added.

Fire Brigade Chief P D Kargupikkar said that his team of officials would be educating the residents about emergency preparedness, prevention of accidents, prevention and management of disasters and spread awareness to facilitate better management and control.

“The number of disaster-related phone calls to us has been increasing every year. Through this initiative we plan to reduce the number of household disasters that take place. For example, in highrises the stairway is rarely used but if it is not maintained properly, during a fire or a blackout, evacuation will become difficult,” said Kargupikkar.

Explaining the role of Eureka Forbes in the initiative S L Goklaney, Vice Chairman and MD Eureka Forbes said that the company’s vast network would help the message reach several homes across the city.