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The site is a venture promoted by a California-based NRI, Hina Saiya. “I was interested in working out a new online retail model for the Indian urban professional woman. Then I decided to coincide my launch with Valentine’s Day, since this is a big gifting occasion for young lovers,” explains Saiya.
According to a recent survey, V-Day is second only to Diwali when it comes to buying gifts in India. It’s bigger than any other festival, including Christmas. Shopimagine.in is the first of its kind in India with an initial luxury lingerie selection of over 100 items and offers the largest selection of baby-doll outfits, chemises, teddies, bridals as well as exclusive club wear.Apart from showcasing various models wearing the latest designs, the site also has some basic information regarding lingerie, a territory that most Indian men are not familiar with. Starting from describing various products and their usage, what is unique about this portal is that it offers a Live Chat Support system, where one can type in their queries and receive answers instantly over e-mail.
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