“The moment you speak of a 3-D film the idea itself sounds gimmicky to most. Now it is getting more interesting with technology,” says the filmmaker whose Chota Chetan grossed a massive Rs 50 crore in 1998. “Through our collaboration with Comnet we can provide solutions for medical imaging where you can see a heart surgery with greater details than in an ordinary video. It can also enhance corporate presentations or industrial films,” says Punnoose. Comnet Media is an advertising and PR firm. Comnet’s new venture, Z-Axis, is aimed at providing such solutions.

The emphasis on 3-D technology leads us to the future of high definition television. A large part of the west, including Europe and America, has already adopted the new technology. However, with the economy on the slide the switch seems to be far fetched. “When Chota Chetan was initially proposed nobody wanted to touch it. Producers were afraid because they did not know the concept. But when it released it was a runaway hit. I think the same could work for advertising. People just need to be introduced to something new,” adds Punnoose.