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Masters in ceremonies

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deepavenkatraman,Shashi Priya

Posted: Jan 01, 2008 at 0000 hrs IST

Talent competitions, personality contests and food courts are not just what collegians enjoy at their alma mater’s annual fests. Along with the fun and frolic, a bunch of enthusiastic youngsters are discovering organizational skills that often count for more than what they learn off a blackboard. Students such as these are not only developing their personalities but are also looking at fests to carve out a career in event management for themselves.

Says Sakshi Sharda, second year student from Fergusson College who actively participates in the annual flora and zoovolution fest in her college,“ You learn the art of multitasking and you explore what you are capable of doing under pressure. You learn time management and the traits of a manager get sharpened in you.”

There are several success stories coming out of college experiences. Like the case of Neeraj Sharma, senior event manager of Total Sports Asia, and an ex student of Jai Hind College, Mumbai. “I wanted to get into advertising and be a copywriter earlier, but getting involved in the events committee of my college motivated me to pursue this instead,” he says. “While still in college, I began to freelance for events at nightclubs. Not only did that plump my CV, it’s also helping me in my current job,” the 24-year-old adds of this “passion-driven” career choice.

There are personal advantages as well. For students who are shy or are introverts, dealing with others on a scale like this brings out their hidden social skills. In the case of engineering students especially, planning and executing college events is a break from conventional studies and they are drawn out of their shells. Manish Narang , second year student of D.Y. Patil who was actively involved with the Robotics competition in his college says his interpersonal skills have markedly improved. “When you organise an event it builds a certain sense of confidence in you. You get to learn to co-ordinate and work as a team. Also you get a fair idea of managing things in a public domain. I think all the fests, exhibitions and competitions held in colleges bring out the traits of a good manager in you. Although I am going to pursue my technical stream, I have learned invaluable managerial skills,” he says.

Since it is a lucrative profession and the glamour associated with people skills and parties is an added incentive, many are drawn to event management as a career. But tried and tested in colleges, a few realise that isn’t quite what the doctor ordered. Thanks to being a part of the media committee in Ruia college’s festival, Aarohan, Supriya Menon, a second-year BA student now feels that PR profession is not her cup of tea. She says, “Although this has taught me team spirit, I wish to become a journalist.”

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