Still under construction, the website will have details of her political career and her two-year journey as the city mayor — “it’s my window to reach out to the masses,” as she puts it.

While Malhotra, the Leader of Opposition in Assembly, had launched his website months before the Assembly elections last November, Advani has re-launched his web campaign before the forthcoming general elections. Malhotra’s website was loaded with city issues — ranging from BRT to the Masterplan of Delhi, and Advani’s website understandably deals with national issues such as terrorism and the economic crisis.

Former Delhi BJP president Dr Harsh Vardhan, who had launched his website about five years ago, believes technology is the need of the hour. “Internet has become so accessible that it is the easiest means of reaching out to people these days,” he says. “Besides interacting with Delhiites, I also regularly exchange notes with people based abroad through my website.”

He says a website is the simplest way to seek ideas and suggestions from the masses.

Septuagenarian Malhotra agrees that websites are “an ideal platform” to reach out to the youth. “It is like an open forum where all ideas and suggestions are welcome,” he says.

Mayor Mehra says her upcoming website will showcase her work as the mayor. “As mayor, I cannot directly bring issues into the municipal House,” she says, referring to the ‘Sumedha Scheme’ for educating the girl child to be introduced in the civic body in the coming fiscal. “It was my initiative but as the mayor I could not directly introduce new initiatives.

“But I will be able to reach out to the people through the website and tell them about new initiatives I have been trying out.”

Trying to score a political point on the issue of tech-savviness, Malhotra says BJP leaders have taken the lead in launching their own websites: “Few Congress leaders have their own websites — we have always been the trend setters, the Congress will follow us.”

Mehra, meanwhile, has already uploaded some information on the mayor’s page of the MCD website even as her own site is under construction.